Entries by Nathan Mayo

Is Your Mission Statement B.I.G. Enough?

A good mission statement should serve as a brief, inspirational action guide for your organization. It’s important to get it right. This simple framework will help you maximize the impact of this crucial component of your brand and strategy.

Don’t Be So Language Sensitive

Poverty fighters are often picky about their word choice. Sometimes this is sensible; other times, it causes senseless division among organizations that should be working together. Nathan Mayo unpacks how we can prioritize intent over wording.