Five Tools and Templates to Help Advertise Your Christmas Market

Listen to this article:

Despite summer temperatures nearing triple digits, this is a great time to begin planning your Christmas outreach programs. If you’re thinking of starting a gift giveaway this Christmas or continuing one you’ve done for years, consider offering a Christmas Market instead! 

In a Christmas Market (or Affordable Christmas program) parents can shop and pay for highly-discounted gifts for their kids, which restores the parents’ dignity and strengthens family relationships. This format also allows your ministry to get to know families in your community in a way Traditional Giveaway programs do not. 

Changing a long-standing community tradition can be tough so here are five tools and templates to make the transition easier and ensure the Market’s success.

1. Donor Education Resource

Christmas Markets can only thrive with willing givers who donate their time, money, and resources. That means you must convince them their efforts will make an impact. 

Our two-page “Giving Guide” will do just that. It walks them through empowering charity basics and provides seven questions to help them assess a program’s effectiveness. 

2. Marketing Checklist

A lot of planning and detail go into a successful event. So, we’ve compiled a list of helpful tips for promoting your Christmas market, before, during, and after the event.

3. Event Flier and Donation List Template

A printed reminder to hang on the fridge is still valuable in this digital age. You can modify this flier template with your specific details and distribute it to local businesses–or hand it out around town. This recommended donation list can also be adapted for church and community members to add to their bulletin boards or to take home.

4. Powerpoint Slide and Social Media Graphics

Since we do live in a digital age, don’t forget to advertise in this space. Customize this Powerpoint slide to send to local churches for their morning announcements. We’ve also included social media graphic templates to increase community awareness and provide specific calls-to-action. 

5. Shopper Invitation Template

The goal is to encourage parents to shop at your Christmas market! You can use this template to invite them to participate. Thanks to Mile High Ministries of Denver, CO for providing the original content for this invitation. 

You can find more helpful resources through our Christmas Market Model Action Plan, available to True Charity Network members. It will give you step-by-step instructions that can be tailored to your community’s needs. It also highlights how multiple organizations have implemented Christmas programs to fit their unique contexts. All these programs share the common goal of building relationships, preserving dignity, and empowering families.

This article is just the tip of the iceberg for practical resources available through the True Charity Network. Check out how it can help you learn, connect, and influence here.

Already a member? Access all your benefits through the member portal.